‘Turn Your Trash into Treasure’
Gabriel Fargher, Mariko Obaishi, Miao Liu
Gen Z could be sitting on a fortune without even knowing it. The price and popularity of 2000’s items have skyrocketed giving gen Z a once in a lifetime opportunity to cash in on their childhood. But the gap in information between collectors and every day gen z leads to them not knowing the value of what they own.
The eBay Trash or Treasure app allows for the simple scanning of any pre-loved item giving an estimated price based on completed eBay listing and bridging that gap. If they’re happy with the price they can put it up for sale in an instant and start browsing the automatically generated list of items of a comparable value, encouraging gen z to turn their trash into treasure.
This is the case study video we put together for entry into the 2023 D&AD New Blood Awards responding to this brief.
This 30 video ad (starring yours truly) is about a situation we have all been though at some stage, the regret of looking back on the potential value of things you used to own...I really wish I kept my Pokémon cards in better condition.