F*** For Your Country
Challenge: Encourage Australians to have more babies
TA: Millennials and Gen Z
Tone of voice: Playful and fun
SMP: Save the planet through procreation
I had a lot of fun with this brief...
For these ads I decided to mimic old Australian wartime enlistment posters. Back then the Australian Government was asking you to fight for your country, now what they're asking for is a little less life threatening.