Kia
For this ad I decided to go against the grain of what you might expect from a car ad, especially one with its main selling point being its gigantic size. I purposefully kept the majority of the page blank except for the tagline, logo and a picture of the car itself, the latter two being specified as mandatories in the brief. The blank space on the page represents the huge amount of space and room to move within the car itself. To clarify and reinforce the message I added the tagline ‘We know you like your space, so we kept this one small’.